Buying Guide

Labeling vs Coding: Which Comes First

The core idea of this page: labeling and coding are two different machines — a labeler applies a pre-printed label, a coder prints variable data directly on

By Global Machinery Hub · Published June 30, 2026 · Updated September 23, 2026 · 1 min read

The core idea of this page: labeling and coding are two different machines — a labeler applies a pre-printed label, a coder prints variable data directly on the pack. Decide label-first or code-first by what your pack actually carries, then pick the technology your substrate and code life demand.

Labeling

A labeler applies a physical label (pressure-sensitive, sleeve or roll-fed) to the pack. Choose it when the pack carries a printed brand label. A Herma 500 Rotary reaches 150 m/min; a Krones Ergomodul reaches 100,000 containers/hour.

Coding

A coder prints variable data (date, lot, barcode) directly onto the pack or label, using CIJ, TTO or laser. Choose it when the pack needs traceability data. A Markem-Imaje 9450 CIJ reaches 6.6 m/s.

Decision rule

  • Pack carries a printed label → start with the labeler.
  • Pack needs a date/lot/barcode → start with the coder.
  • Both → use a print-and-apply system to bridge them.

Source: Herma

HERMA 500 Rotary "a maximum labeling speed of 150 m/min".

Frequently asked questions

Can one machine label and code?

Print-and-apply systems print the code onto a label and apply it in one station — the bridge between coding and labeling for case and pallet labels.

Last verified: September 10, 2026.